Google has made a refreshing change to their start page: they took everything away except for search.
That’s all you see when you hit http://www.google.com, there are no links to news, images, email or your account. Nothing, that is, until you move your mouse.
Is Less More?
I was immediately taken by the simplicity of the page, which is a stark contrast to the factoid-a-day implementation of Bing:
Bing’s front page is often an inspiring, if not productivity killing, start to your search experience and gives you something new and worldly to learn each day.
The new Google start page sure feels clean. I don’t know if that’s better, but it is different and eye-catching in its simplicity.
It is also short-lived, as moving your mouse fades in the same-old burdened UI that continues to grow as Google crams more features in. On one hand it looks like they’ve nailed something and made it fresh, on the other they missed a chance to push a new UI.
Either way it’s showing that two leading companies have a very different take on what user experience should be.