A very startling realization came to me yesterday: Pixar Animations Studios has prophesized that Apple Computer will spell the end of Planet Earth.
By now, you’ve likely seen the movie Wall-E. The story takes place 700 years into the future where humans have lived in the outer reaches of space for several centuries, mostly unaware of the plight of the planet they once called home.
We are introduced to the main character and join him as he makes his way through a typical day, compacting garbage, making building replicas and collecting interesting bits of junk.
So…what is Apple’s part in world devestation?
You might be wondering how this ties into my theory. Who cares if a little robot is left here to clean up our mess? And what does that have anything to do with Apple? Well, let’s look at it from another angle:
- Why did the humans leave Earth? There was too much garbage.
- Why was there too much garbage? Because Buy-n-Large convinced consumers to buy into a perpetual model of perceived obsolescence (“Wear red, it’s the new blue!”). Everyone replaced everything without caring about anything. Buy-n-Large had them trained perfectly.
- How did Wall-E learn about humans? He watched videos rigged up with an iPod.
- Did he know a lot about iPods? Of course, he had it wired up to not only view stored content, but indirect input from VHS tapes and players. This cat had intricate knowledge of the device…he almost knew it’s inner workings too well…
- Did he have a deeper connection to iPods at all? Well, maybe not, but he makes the Apple start-up sound when he wakes up.
- Wait! The Apple start-up sound? Yes, one in the same.
- But I thought Buy-n-Large made all the Wall-E units to clean up planet Earth?!
It’s easy to see what would happen to Earth if Apple becomes the conglomerate, all-goods store that they do in the movie Wall-E. People already buy into their model of things becoming junk in just months or years.
Long gone is a time when people would patch jeans or take shoes to a repair shop. There’s a whole new class of disposable electronics – DVD players, ink-jet printers, MP3 players – and we’re pretty much headed on a crash-course with garbage overload.
Just as Pixar suggests, with Apple hiding behind a name as blatantly anti-Earth as “Buy-n-Large”, by purchasing Mac Products you will help Steve Jobs bring an end to this planet.
There, glad I got that off my chest.
…and by the way, this is the most tongue-in-cheekiest post I’ve ever made. Play along, it’s just for fun! ;o)